Ramin Salsali is an art collector on a mission. A true believer in the value and power of private art collections, he established the Salsali Private Museum (SPM) in 2011 on Alserkal Avenue in Al Quoz, to provide a base for collectors to connect, learn, exchange ideas and their passion for art's well as their actual collections. SPM aims to connect collectors with gallery owners, museum curators, artists, and each other to support the growth of their collections. This innovative contemporary art museum the first of its kind lives and breathes the motto that "an art collection is an art in itself, and a collector is an artist".